ProjectOverview— TRADE SHOWS
Knight's Armament Booth
Are you and your company ready for Shot Show? The event is coming up on the first week of January, in Las Vegas and I want to ensure that your booth stands out for this highly anticipated event. Shot Show is dubbed as the “world’s gathering place for all weapons manufacturer's and Govt entities, for the purpose of showing off the latest technology, to taking big orders."
The conference has served as the proving ground for innovators for over 40 years and is the perfect place for your company to make a mark on the world, starting with an eye-catching and innovative booth. You don’t want to miss out on the opportunity to showcase your company to over 184,000 people among 4,000 exhibiting companies.
Knight's Armament, wanted a clean and modern aesthetic to their booth design. They wanted to look clean and sophisticated like an Apple store, but they had a budget. We were able to purchase an old booth in Vegas, and remodel it. I hunted down the right booth over a week and the finished product, pictured was exactly how they visioned it.
We handed out digital catalogs on a USB stick, in the shape of a bullet. This was to get the customer to pick up a non-printed version, saving the cost of printing catalogs and also getting the customer to click links to shop on their e-commerce store.
BCI DEFENSE BOOTH
BCI Defense had just gone through a rebranding process with me, when they hired me on full time for their business. Their other brand, that I created from scratch, including the slogan and name of the company, was "Bang Bang Coffee", we incorporated that into their main firearms manufacturing booth at Show Show. They had Ted Nugent come by and be "the face" of their rifle brand.
Shot show does not allow any beverages to be given out over 2 oz, that would take away from their casino, making money at the bar. To tackle this challenge, we hired very attractive females and put them in a barista uniform, to hand out drink coasters, that invited people to their booth, to get a quick shot of espresso, or a sample packet of coffee beans.
The Coasters read, "Up late last night? Come to booth 1137 to boost your day with caffeine." Another read, "Drink too much in Vegas? Cure that hangover with Bang Bang Coffee at booth 1137."
They have. since dropped the coffee and have a new booth designed, that is below the first version I designed.